ⓘ Jezebel, website. Jezebel is a blog geared towards women, under the tagline Celebrity, Sex, Fashion for Women. Without Airbrushing. It was launched in 2007 by G ..

Jezebel (website)

ⓘ Jezebel (website)

Jezebel is a blog geared towards women, under the tagline "Celebrity, Sex, Fashion for Women. Without Airbrushing." It was launched in 2007 by Gawker Media and was later acquired by G/O Media.


1. History

Jezebel was launched on May 21, 2007, as the 14th Gawker blog. According to founding editor Anna Holmes, the site stemmed from the desire to better serve Gawker.coms female readers, who made up 70% of the sites readership at the time. The Jezebel manifesto states that the site "will attempt to take all the essentially meaningless but sweet stuff directed our way and give it a little more meaning, while taking more the serious stuff and making it more fun, or more personal, or at the very least the subject of our highly sophisticated brand of sex joke. Basically, we wanted to make the sort of womens magazine wed want to read." One of the sites guiding principles, according to Holmes, is to avoid saying "misogynist things about womens weight." The website name refers to the black Jezebel stereotype.

At Jezebel s launch, the editorial staff included Holmes, who previously worked at Star and InStyle ; editor Moe Tkacik, a former Wall Street Journal reporter; and associate editor Jennifer Gerson, a former assistant to Elle editor-in-chief Roberta Myers. Gerson left the site in May 2008 to become the Womens Editor for the Polo Ralph Lauren website; Tkacik departed in August 2008 to work at, after briefly accepting and then rescinding a job offer from Radar. Tkacik was subsequently laid off in a company-wide restructuring the following October. Holmes left the site in June 2010; Jessica Coen replaced her as editor-in-chief. Other current staffers include Madeleine Davies, Kelly Faircloth, Hillary Crosley, Kate Dries and Callie Beusman.

Jezebel was one of six websites that was purchased by Univision Communications in their acquisition of Gawker Media in August 2016.


2. Media attention

On its first day of operation, Jezebel offered a $10.000 reward for the best example of a magazine cover photo prior to being retouched for publication. The winning entry, announced in July 2007, was a photo of Faith Hill that was used on the July cover of Redbook. Jezebel pointed out 11 different ways the photo had been drastically altered, including radically distorting Hills left arm. Redbook editor-in-chief Stacy Morrison said that their retouching of Hills photo was in line with industry standards and that Redbook was investigating how the unretouched image had been released. Media coverage of the controversy included discussion and interviews on NBCs Today show and in several other publications.

In December 2007, Jezebel reached 10 million monthly views. Gawkers owner Nick Denton pointed to Jezebel s soaring popularity as one reason for a drop-off in traffic at the companys main site,, which fell from more than 11 million page views in October 2007 to about eight million in December.

A July 2008 article in the Ottawa Citizen included Jezebel as one of several sites launched as part of the "online estrogen revolution," referring to a comScore finding that community-based womens websites were tied with political sites as the Internets fastest-growing category. The article also cited Ad Age s research showing that womens Internet use is outpacing mens.

In 2010, Jezebel received widespread media coverage when it criticized The Daily Show for its treatment of women writers and correspondents. As a result of this publicity, the site was parodied as "" on an episode of 30 Rock, "TGS Hates Women". A Slate article at the time criticized the blog and similar feminist blogs for manipulating readers to achieve page views by masking anger often aimed at attractive women as a result of jealousy and insecurity as "righteously indignant rage" and promoting in-group behavior at the expense of rational discourse.

Kashmir Hill of Forbes has been critical of the blog on two occasions. In 2012, Jezebel faced criticism when it published screen shots of a video depicting a rape and some users threatened to boycott the site. Later, in November 2012, Jezebel was criticized for publicizing the names of teenagers who posted racist tweets in response to Barack Obamas re-election.

The website has been criticized at times for how it handles race issues, including its selection in July 2014 of a white woman as the new editor-in-chief over a black candidate who had been with the site since its founding.

In 2014, Jezebel writers accused the company Gawker Media of failing to address a campaign of harassment against its staff and readers, which included rape-themed images and threats of violence. In the post, which was titled "We Have a Rape Gif Problem and Gawker Media Wont Do Anything About It" the sites staff wrote that "an individual or individuals has been using anonymous, untraceable burner accounts to post gifs of violent pornography in the discussion section of stories on Jezebel for months.

In 2014, Caitlin Dewey of The Washington Post criticized Jezebel for its article about Vogues February issue, which depicted a retouched photograph of actress Lena Dunham on its cover along with retouched images of her within. Dewey described it as a "feminist self-parody", stating that Coen doesnt just object to the type of unrealistic, unhealthy Photoshopping that warps our collective perception of what constitutes a normal size and shape, but to alterations of any kind", which she believes "doesnt really further that cause" of combating distorted body image in advertising.

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