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ⓘ All By Students, ABS, Notebooks. All By Students Notebooks is a college marketing company that partners with universities across the United States to spearhead ..




                                     

ⓘ All By Students (ABS) Notebooks

All By Students Notebooks is a college marketing company that partners with universities across the United States to spearhead a free school supplies initiative for students.

Their flagship product, a free multi-subject notebook, is given to university students at the start of every semester. Full-page advertisements act as subject dividers that offer further discounts, thus subsidizing the notebooks for students. As of January 2009, the following brands have participated: 3M, AT&T, Blackberry, CDW, Dell, Dr. Pepper, STA Travel, Discover Card, Ford, GEICO, General Mills, ice.com, Idearc, Kraft, Monster, My Rich Uncle, P & G, Palm, RealNetworks, Saturn, Sears, STA Travel, NBA, Unilever, Vault.com, Volvo, Warner Bros, Western Union, Wrigley, and Yahoo.

The notebooks are designed to reflect the brand of the school distributing by adopting their colors and logo. The first eight pages include college-specific information such as campus maps, important telephone numbers, and academic calendars.

                                     

1. Beginnings

ABS was founded in 2006 by two students studying at the Kellogg School of Management at Northwestern University. Their goal was to channel brand marketing dollars to products that benefit students and enhance the college learning experience.

                                     

2. Notebook Distribution

At the launch of the program in January 2007, 10.000 students received notebooks at Northwestern University. In fall 2008, ABS distributed notebooks at 65 campuses to 700.000 students. Campuses included Harvard, MIT, Penn State, University of Pennsylvania, Arizona State, California State University Long Beach, Clemson, North Carolina State University, and the University of Arkansas. In January 2009, over 1 million students received the notebooks on 100 campuses.

                                     

3. Press

Business Press:

  • Springwise: More free love: notebooks for students
  • Brandweek: The Latest Marketing Vehicle: School Supplies
  • Post Advertising: Rock Solid ABS
  • Geekpreneur: How to Give your Product Away and Still Make it Pay
  • MediaBuyerPlanner: Marketers Woo Thrifty with Free School Supplies
  • Sustainability: The Journal of Record

University Press:

  • Western Illinois University: Free SGA notebooks relieve students of extra expenses
  • Southern Illinois University Carbondale: SIUC Student Center
  • Rochester Institute of Technology: Free Notebooks on the Quarter Mile
  • Northwestern University: Kellogg Alumni Fill Student Need With Free Notebooks
  • Massachusetts Institute of Technology: First-year Students Enjoy MIT Orientation
  • University of Pennsylvania: 12.000 free reasons to go to class this year
  • Marshall University: Students to receive notebooks


                                     

4. Defunct

Their last year of operation seems to have been 2009.

Their Facebook account is idle most recent posting was November 12, 2010. The web domains allbystudents.com and absnotebooks.com both redirect to.

                                     
  • UST ABS - CBN Sports. Retrieved October 25, 2017. Riego, Norman Lee Benjamin. UST does not go winless, does all that s needed to down UE ABS - CBN Sports
  • ABS - CBN Entertainment. Retrieved 15 July 2017. WATCH: Maureen Wroblewitz message to Tyra Banks Archived 15 July 2017 at the Wayback Machine. ABS - CBN
  • ABS - CBN Hometown: Doon Po Sa Amin UNTV MagTV Na ABS - CBN Regional Noypi, Ikaw Ba To? ABS - CBN Sining Gising Silip: Sining at Lipunan 2004 ABS - CBN
  • Philippines. She is currently managed and under contract to Star Magic, ABS - CBN s home - based talent agency and is referred to as the Dance Floor Diva
  • the senatorial seats, leaving all opposition candidates out of the winners circle. Sara Duterte: Bikoy a scam ABS - CBN News. Bong Go has no dragon
  • 2019. No exclusion for heinous crimes: Faeldon says all convicts benefit from GCTA law ABS CBN News. September 2, 2019. Retrieved September 2, 2019
  • film, Dagitab. On September 2 of 2014, after six years of being a talent of ABS - CBN under Star Magic, del Rosario signed an exclusive contract with GMA Network
  • television. Aklat Isko Maalaala Mo Kaya: The 25th Year Anniversary. ABS - CBN Corporation. Retrieved 18 January 2020. The Isko Moreno story tonight
  • Tonight 50: From Channel 2 to ANC ABS - CBN News. December 24, 2016. Kuarta o Kahon host Pepe Pimentel dies January 24, 2013. ABS - CBN News. Piolo stars MMK
  • website Reporter s Notebook Ang Palasyo Reporter s Notebook Special, December 4, 2007 Interactive timeline: The life of Gloria Arroyo, by abs - cbnNEWS.com Philippines
  • Awareness Every morning in OB, the high school students read, cut and paste these columns in their SSDG notebooks Every year, O.B Montessori Center stages

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