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ⓘ Maurices Inc., stylized as maurices, is an American womens clothing retail chain based in Duluth, Minnesota. Founded in 1931 in Duluth, the chain comprises more ..




                                     

ⓘ Maurices

Maurices Inc., stylized as maurices, is an American womens clothing retail chain based in Duluth, Minnesota. Founded in 1931 in Duluth, the chain comprises more than 1.000 stores in the United States and Canada, primarily located in shopping malls and smaller towns.

The founding Labovitz family sold Maurices to the Brenninkmeijer familys American Retail Group in 1978. Ascena Retail Group acquired it from American Retail Group in 2005.

In 2011, Maurices was rated one of the "Top Ten Best Employers in Retail" by Forbes.com.

In March 2019, Ascena sold a majority stake in Maurices to a U.S. subsidiary of London-based private equity firm OpCapita LLP at a valuation of $300 million.Maurices leadership team remained in place, with the addition of former GAP CEO Jeff Kirwan as the companys new executive chairman. Ascena will retain a minority stake in the company. In a public statement released after the transaction, OpCapita’s CEO Henry Jackson said he would" welcome the continued support of Ascena through their retained stake and the range of services they will provide.”

In April 2020, Maurices donated $250.000 to rural hospitals such as Essentia Health and St. Lukes Hospital in support of local healthcare workers amid the coronavirus pandemic.

                                     

1. Celebrity Endorsements

In November 2011, Maurices announced a cooperation with celebrity designer Christopher Straub from the reality television show Project Runway season 6, which aired on Lifetime Network. The products are labeled Christopher Straub for maurices and were released nationwide on Friday, November 25, 2011. Straub also designed a plush puppy as part of the collection to benefit the American Cancer Society. This cooperation is a follow-up to the maurices Main Street Model Search which occurred earlier in 2011 with Straub.

In 2013, the country band Gloriana performed at the grand opening of Maurices Mall of America store.