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ⓘ DEFINITION 6 is a full-service digital marketing agency. It is headquartered in Atlanta and has offices in New York City and London. The agency is backed by Nav ..




Definition 6
                                     

ⓘ Definition 6

DEFINITION 6 is a full-service digital marketing agency. It is headquartered in Atlanta and has offices in New York City and London. The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm. In August 2009, DEFINITION 6 acquired Creative Bubble, a video and post-production and sound engineering company based in New York. In December 2009, DEFINITION 6 acquired Leach Communications, a strategic communications firm based in New York. In September 2012, DEFINITION 6 acquired Synaptic Digital, an earned media and strategic content distributions company. Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former President and COO Jeffrey Katz became COO in 2014. Definition 6 has worked for various global brands.

                                     

1. Former leadership

  • Jonathan Accarrino 2010-2013 - On June 24, 2010, DEFINITION 6 hired Jonathan Accarrino from NBC Universal, where he was responsible for all social networking promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives.
  • Alfred Leach 2009-2012 - DEFINITION 6 acquired PR firm Leach Communications in December 2009.
                                     
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