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ⓘ BBC Two Striped ident. In 1974, the new look was to replace the previous look which had been going in one form or another for seven years. The tenth anniversary ..




                                     

ⓘ BBC Two Striped ident

In 1974, the new look was to replace the previous look which had been going in one form or another for seven years. The tenth anniversary of BBC2 was also that year, and so a new ident would have been greatly appreciated to celebrate the station. The new look would also coincide with the updated mirror globe look used by BBC1 and a new look to both channels as a whole.

                                     

1. Components of Look

The ident itself featured a numeral 2 made out of discs of alternating colour of white and light blue. these discs used to revolve: the light blue all moving to off to the left of the screen, white to the right before both sets reform the 2, by coming in from the opposite side they left by. This ident was usually on a background of navy blue, but black was also occasionally used. The ident was commonly believed to be caused by two rotating cylinders, however they were in fact formed by 23 stacked discs, each with a different line drawn on the outside. Each disc rotated in a different direction to the disc immediately above and below it, and had colour added through the NODD system that was used to make the BBC1 mirror globes.

A clock accompanied the look and featured a light blue face and hands with a white corporate BBC2 logo. The face included a polo mint centre circle from which the hands radiated out of, and counters that got progressively thicker the further round the clockface. This was either on a navy blue, or black background, depending on the ident that preceded or succeeded it.

Promotional style was varied and usually did not feature the 2, however this was not always the case. In c.1977, a double striped 2 started to appear on some captions, and it was this symbol that would form the basis of the next look. Unanimated, programme captions were used for programmes and featured the fully white striped 2 in the lower left corner with programme name beside it, all overlaid the picture.

                                     

2. Special Idents

Some special variations of the ident were used for specific programmes

  • A version of the ident where the background was yellow, and the white lines were black, was used before a Shirley Bassey programme.
  • A variation was used to introduce Open Space, which featured the 2 revolving out, but a map of the UK reforming in its place.

Some information about Christmas idents during this period exists.

  • Christmas 1978 - Six medieval trumpeters, with the trumpet flags showing the new double-striped 2 logo.
  • Christmas 1976 - A sequined layout version of the 2.
  • Christmas 1975 - The new double-striped 2 formed out of tinsel.
  • Christmas 1977 - A red 2, with lines following the body of the 2, rotates above a Christmas caption.
                                     
  • shopping centre before a red part moving into stacked UKTV People ident over a three striped red background. When the rebrand to Blighty occurred, a new logo
  • a striped 25. In the early 1990s Channel aired its first computer generated ident featuring the CTV logo, initially silver but turned gold by two sideways
  • in 1970, as it was thought to fit in nicely with the long - running BBC 1 globe ident and clock face which normally precedes news broadcasts. Used until
  • ident that is designed by BBC Broadcast, but later in September 2001, it had another new single ident and besides, this ident package were short - lived
  • full name at the end, the river sections snapped down into the striped LWT logo. The ident jingle, composed by Harry Rabinowitz, was also remixed. LWT dropped
  • Derbyshire. She is also featured as the mascot for the Gold and featured on idents which were kept until 1993, when they were replaced with a form - up of the
  • buying graphics were introduced on all three Bid Shopping channels and new idents compromising of different 3D products flying around the new logo designs

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