WMAZ-TV, virtual and VHF digital channel 13, is a dual CBS/CW+-affiliated television station licensed to Macon, Georgia, United States. The station is owned by Tegna Inc. WMAZ-TVs studios are located on Gray Highway on the northeast side of Macon, and its transmitter is located on GA 87/US 23/129 ALT along the Twiggs–Bibb county line.
The station first signed on the air on September 27, 1953. It was the second TV station in Macon. WNEX-TV channel 47 began operation in August 25, 1953, co-owned with WNEX 1400 AM. But in the 1950s, few people had TVs that received UHF channels and WNEX-TV ended operations in 1955.
WMAZ-TV was originally owned by the Southeastern Broadcasting Company, which also owned WMAZ 940 AM, now WMAC and WMAZ-FM 99.1 MHz, now WDEN-FM. WMAZ-TV is the fourth-oldest television station in the state of Georgia and the oldest outside of Atlanta, beating WDAK-TV now WTVM in Columbus to the air by only one day. The Federal Communications Commission FCC awarded Southeastern Broadcasting a license to operate a television station on its second try; it had previously made an unsuccessful bid for the VHF channel 7 allocation one year earlier in 1952. The new station was one of the most powerful VHF stations in the country, providing at least secondary signal coverage from the southern Atlanta suburbs to the western suburbs of Savannah.
The station has been a primary CBS affiliate from its launch, owing to WMAZ-AMs longtime affiliation with the CBS Radio Network. In addition, WMAZ-TV also carried secondary affiliations with ABC, NBC and the DuMont Television Network. It lost DuMont in 1955, one year before the network ceased operations. Southeastern Broadcasting sold WMAZ-AM-FM-TV to Southern Broadcasting Corporation in 1963, earning a healthy return on its 1929 lease and 1935 purchase of WMAZ-AM. Southern Broadcasting merged with the Greenville, South Carolina-based News-Piedmont Company to form Multimedia, Inc. in 1967.
After the failure of WNEX-TV, WMAZ was the only commercial television station in the Macon market until September 1968, when WCWB-TV channel 41, now WMGT-TV signed on and took the NBC affiliation. WMAZ-TV continued to carry select ABC programs notably the soap opera General Hospital in the afternoons and Saturday NCAA football coverage in the fall until WGXA channel 24, now a Fox affiliate started operations in April 1982.
In 1974, WMAZ-AM-FM-TV moved to a new studio facility on Gray Highway in Macon. WMAZ-TV remains the only VHF station allocated to the Macon market, due partly to the fact that Macon is sandwiched between the much larger Atlanta market to the north, Columbus to the west, Albany to the south, and the Augusta and Savannah markets to the east. Partly because of this, the station has dominated the ratings in Central Georgia for most of its history.
The stations longtime slogan, "Straight from the Heart," dates back to 1983, when WMAZ-TV debuted an image campaign based on Bryan Adams song of the same name. Its NBC-affiliated sister station in Knoxville, Tennessee, WBIR-TV, also uses the slogan and image campaign.
On July 24, 1995, the Gannett Company announced its acquisition of Multimedia for $1.7 billion. When the FCC approved the merger in November 1995, it announced that WMAZ-TV, along with KOCO-TV in Oklahoma City and WLWT in Cincinnati, would have to be divested to comply with cross-ownership regulations. Gannett was granted a waiver to operate KOCO-TV and Multimedia Cablevision until December 1996, after which it would be required to sell either of the two properties. Shortly after the deal was consummated, the FCC increased the size of the ownership cap to allow companies to own stations that cover 35% of all U.S. households; as a result, Gannett ultimately retained control of WMAZ-TV, which became a sister station to Georgias third-oldest television station, WXIA-TV in Atlanta. WLWT and KOCO-TV were traded to Argyle II in January 1997; the merger between Argyle II and Hearst Television would be finalized seven months later.
On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. WMAZ-TV was retained by the latter company, renamed Tegna.
WMAZ-DT2, branded on-air as Central Georgias CW, is the CW-affiliated second digital subchannel of WMAZ-TV, broadcasting in 720p high definition on virtual and VHF digital channel 13.2. All programming on WMAZ-DT2 is received through The CWs programming feed for smaller media markets, The CW Plus, which provides a set schedule of syndicated programming acquired by The CW for broadcast during time periods outside of the networks regular programming hours; however, Tegna Inc. handles local advertising and promotional services for the subchannel.
2.1. WMAZ-DT2 History
The subchannels history traces back to the September 21, 1998 launch of "WBMN", a cable-only affiliate of The WB Television Network that was originally managed and promoted by Cox Communications alongside the launch of The WB 100+ Station Group, a similar service to The CW Plus that was created to expand national coverage of The WB via primarily local origination channels managed by cable providers in markets ranked above #100 by Nielsen Media Research. Since it was a cable-exclusive outlet and therefore not licensed by the FCC, the channel used the "WBMN" callsign in a fictional manner.
Prior to the launch of the cable channel, residents in the Macon market were only able to receive WB network programming on cable via the networks Atlanta affiliate WATL or via Chicago-based superstation WGN on both cable and satellite.
On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the networks respective programming to create a new "fifth" network called The CW. The CW Plus was created by the network as a replacement for The WB 100+ Station Group to allow the existing cable outlets as well as low-power analog stations and digital subchannels of major network affiliates in smaller markets that joined The WB 100+ in the years following its launch to maintain a network affiliation; "WBMN" affiliated with The CW Plus on September 18, 2006 upon the launch of the CW network.
On October 3, 2013, the Gannett Company announced that WMAZ-TV will carry The CW on a new second digital subchannel, retaining the "Central Georgias CW" branding used by "WBMN". On October 11, 2013, WMAZ-TV began transmitting a test pattern on digital subchannel 13.2. The subchannel officially debuted at midnight on October 14, 2013, with Gannett assuming promotional and advertising control of "WBMN" from Cox Communications with the subsequent sign-on of WMAZ-TV digital subchannel 13.2. It remained available on Cox cable channel 3 a high definition feed of the channel was also provided to Cox subscribers. The subchannel broadcasts in the 720p resolution format for high definition programming, rather than The CWs native 1080i format.
3. News operation
WMAZ-TV presently broadcasts 26½ hours of locally produced newscasts each week with four hours each weekday and three hours each on Saturdays and Sundays; in addition, the station produces five hours of newscasts each week with one hour each weekday for WMAZ-DT2. Unlike most CBS affiliates in the Eastern Time Zone, WMAZ does not broadcast a local newscast in the 5:30 p.m. half-hour on weeknights, opting to air syndicated reruns of The Andy Griffith Show during that timeslot.
On November 4, 2011, WMAZ moved production of its newscasts to the set used by its legal advice program Law Call, with the normal red and black newsroom/control room backdrop. Three days later, on November 7, the station via the Facebook page of then-morning anchor Stephanie Susskind announced during its 5:00 p.m. newscast that it would be upgrading its news production to HD in the coming weeks. Ten days later, on November 17, 2011, WMAZ-TV became the second television station after Warner Robins-based WRWR-LD channel 38, which had debuted its newscasts on September 17, 2010 in the format) and the first full power station in the Macon market to begin broadcasting its local newscasts in high definition. With the launch of WMAZ-DT2 on October 14, 2013, the station began producing a half-hour weekday morning newscast airing at 7:00 a.m. and a half-hour primetime newscast at 10:00 p.m. for the sub-channel.
On April 18, 2018, WMAZ dropped the Eyewitness name from the newscasts title that it had used since the early 1980s to coincide with the switch to the new Tegna standardized music and graphics package. The newscasts are now identified as 13 WMAZ News.
3.1. News operation Notable former on-air staff
- Joel Godard - weather anchor early 1970s; later worked as an announcer, notable for working on Late Night with Conan OBrien and the Macys Thanksgiving Day Parade
- Scott McGrew 1991–1993; now at KNTV in San Jose, California
- Vanessa Echols - reporter 1983–1987; now at WFTV in Orlando, Florida
- Maureen OBoyle - morning anchor/reporter 1982–1987; later anchor of the syndicated newsmagazines A Current Affair and Extra ; now evening anchor at WBTV in Charlotte
- David Lloyd - intern 1986; now at ESPN on SportsCenter
- Phil Keating - reporter 1990; now at Fox News Channel
- Company added Macon s first VHF TV station, Channel 13 WMAZ - TV Because 940 WMAZ was a CBS affiliate, WMAZ - TV also ran CBS TV shows, with a secondary affiliation
- September 30, 1968, as WCWB - TV It was the first commercial television station to start up in the Macon market since CBS affiliate WMAZ - TV channel 13 debuted
- Company added Macon s first VHF TV station, Channel 13 WMAZ - TV In the 1950s, as network programming moved from radio to TV WMAZ - AM - FM switched to a full service
- stand - up weatherman for WMAZ - TV and as a licensed pilot for Lowe Aviation. He served as a production assistant at WMAZ radio in 1970. During the early
- Alabama, and television stations in Georgia and Tennessee, including WMAZ - TV in Macon, Georgia. In 1992, Echols began anchoring WFTV s Eyewitness News
- Powell were the early leaders. Sanders headed up WMAZ - TV and Powell managed WMAZ - AM and - FM. WMAZ - FM s call letters were later changed to WAYS - FM. Powell
- O Donnell November 17, 2010 Mammogram Suspect Pleads Not Guilty WMAZ - TV Archived from the original on April 17, 2014. Retrieved April 17, 2014
- Gannett - owned television stations in Knoxville, Tennessee WBIR - TV 10 and Macon, Georgia WMAZ - TV 13 Straight from My Heart, a 1995 album by Pebbles Straight
- Leslie, who for many years was the popular host of Date With Del on WMAZ - TV began her broadcasting career at WNEX, hosting Across the Breakfast Table
- Minnesota WIVX - LD in Loudonville, Ohio WJZ - TV in Baltimore, Maryland WLOS in Asheville, North Carolina WMAZ - TV in Macon, Georgia WMBB in Panama City, Florida
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