ⓘ SwellPath was an internet marketing consultancy in Portland, Oregon, focusing on web analytics and search engine marketing. SwellPath was a Google Analytics cer ..


ⓘ SwellPath

SwellPath was an internet marketing consultancy in Portland, Oregon, focusing on web analytics and search engine marketing. SwellPath was a Google Analytics certified partner and was one of the first agencies worldwide to be certified as a specialist for Googles Google Analytics Tag Manager.


1. History

In 2008, SwellPath was founded by John P Koenig. After establishing a small group of clients, Koenig partnered with Adam Ware, then working at RYZ, on January 1, 2009.

In September 2009, the company became a part of Gooles Google Analytics Certified Partner program. In 2012, Koenig split from SwellPath to spin off an internal project into a full-fledged startup, Measureful. As of January 2013, SwellPath operates with a team of 12 people.

Former SwellPath employees have made a few notable contributions to the internet marketing community, including "How to Prepare for AuthorRank and Get the Jump on Google". The peer-reviewed article was published by SEOmoz and has been read over 40.000 times according to SEOmozs post analytics and has been cited by 2.063 other articles. SwellPath team members have also been presenters at conferences such as Danny Sullivans SMX Search Marketing Expo, Jive Softwares JiveWorld, Web Visions, and various WordCamps.

In March 2015, SwellPath was Acquired by 6D Global Technologies.


2. Philanthropic Work

Koenig had stated that the core values of non-profit work are reflected in SwellPaths company culture. This was evidenced in a number of philanthropically-oriented projects. Up until June 2010, SwellPath was involved in Web Analytics Demystifieds Analysis Exchange program, in which mentors and students work together to help non-profits and NGOs with web analytics. In November 2012, SwellPath partnered with interactive agency, Blue Collar Interactive, to offer $100.000 in agency services to a qualified startup and "energize a passionate business that needs our help".

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