ⓘ Pico Boulevard
Pico Boulevard is a major Los Angeles street that runs from the Pacific Ocean at Appian Way in Santa Monica to Central Avenue in Downtown Los Angeles, California, USA. It is named after Pio Pico, the last Mexican governor of Alta California.
Pico runs parallel south of Olympic Boulevard and is one of the southernmost major streets leading into Downtown Los Angeles, running north of Venice Boulevard and south of Olympic Boulevard. Numerically, it takes the place of 13th Street many cities with numbered streets use a named street in place of thirteen.
Major landmarks include Santa Monica College, Santa Monica High School, the Westside Pavilion mall, Fox Studios, the Hillcrest Country Club, the Staples Center, and the Los Angeles Convention Center.
Pico Boulevard starts in the city of Santa Monica and enters the city of Los Angeles near the intersection with Centinela Avenue. The neighborhoods of Los Angeles through which Pico Boulevard travels are among the most culturally diverse in the city. From west to east, they include the Japanese and Persian neighborhoods of Sawtelle, the 5 neighborhoods in the West Los Angeles region which are the predominantly Anglo neighborhoods of Cheviot Hills and Rancho Park, the business and entertainment center of Century City, and the primarily and largely Jewish, African American and Latino neighborhoods of South Robertson and Crestview, the Latino Mid-Wilshire subregion, the heavily Korean neighborhoods of Country Club Park and Koreatown, the predominantly Central American neighborhoods of the Byzantine-Latino Quarter and Pico Union, the redeveloping South Park, the Garment District of Downtown Los Angeles and the Mexican-American neighborhood of Boyle Heights.
2. Notable landmarks
- Westside Pavilion: Spanning a full block on the south side of Pico between Westwood Boulevard and Overland Avenue, three story urban-style shopping mall with 150 shops anchored by a Macys formerly May Company and later Robinsons-May and a Nordstrom. Part of the current mall occupies the site of the Pico Drive-in theater, which was located there from 1934 to 1950 and is considered only the fourth drive-in the United States, and the first in California.
- Roscoes House of Chicken n Waffles: soul food restaurant founded by Herb Hudson, a Harlem native, in 1976. It is best known for serving chicken and waffles. The popularity of Roscoes was assisted by celebrity support, including Natalie Cole, Redd Foxx who would tell his television audience that Roscoes was a place they should eat, Arsenio Hall and Snoop Dogg. Will Smith also made frequent references to Roscoes on his sitcom The Fresh Prince of Bel-Air.
- Byzantine-Latino Quarter A neighborhood known for its historically Greek American population Saint Sophia Greek Orthodox Cathedral is just south of Pico, now primarily Latino in population.
- Hillcrest Country Club: Located at 10000 West Pico Blvd., is a country club and golf course located across the street from Fox Studios. Hillcrest was the first Los Angeles country club for the citys Jewish community. In old Hollywood, when Jews were not permitted to join non-Jewish country clubs, they instead joined Hillcrest, all of whose members were Jewish. Hillcrests members have long included many of Hollywoods biggest stars, including Milton Berle, Jack Benny, and George Burns. Even Groucho Marx, who famously proclaimed that he would not want to be a member of any club willing to have him as a member, was a member. Producer Louis B. Mayer reportedly punched producer Sam Goldwyn in the showers at Hillcrest. The 18-hole "Hillcrest" golf course was designed by Willie Watson and opened in 1920.
- National Academy of Recording Arts and Sciences: Formerly headquartered at 3402 Pico Blvd., Santa Monica, the Recording Academy is a U.S. organization of musicians, producers, recording engineers and other recording professionals dedicated to improving the quality of life and cultural condition for music and its makers. The Academy is famous internationally for the Grammy Awards. NARAS moved to a new location in 2009, although the Pico Boulevard building still stands.
- Santa Monica State Beach: California State Park operated by the City of Santa Monica. It is two miles 3 km long, has a picnic area, shops and pier. Visitor activities include volleyball, basketball and a bicycling and running path along the beach.
- Pico and Sepulveda: a song by Felix Figueroa & His Orchestra stage name for Freddy Martins band. The 1947 song was frequently featured on Dr. Dementos radio show. It is about streets in Los Angeles and was composed by Eddie Maxwell and Jule Styne.
- The Apple Pan: Located at 10801 W. Pico Blvd., Los Angeles, The Apple Pan restaurant opened in 1947 and is locally famous for its hickory hamburgers and apple pies served with vanilla ice cream. In the first season of Six Feet Under, Nate Fisher Peter Krause asks his sister Claire Lauren Ambrose if she wants to go to the Apple Pan to eat together.
- Fox Studios: 20th Century Studios, or simply 20th, is a subsidiary of Walt Disney Studios. In 1926 Fox acquired 300 acres 1.2 km² in the open country west of Beverly Hills and built "Movietone City", the best-equipped studio of its time. In 1957, Fox announced plans to develop a portion of its backlot into a new city center. In 1963 the first building, Century City Gateway West, was complete, followed the next year by Minoru Yamasakis Century Plaza Hotel. Fox Studios continues as an active film studio on the southwest portion of the property, along Pico Boulevard.
- Museum of Tolerance: Located at 9786 West Pico Blvd., Los Angeles, the Museum of Tolerance is a multi-media museum opened in 1993. It receives 350.000 visitors annually. In "The Holocaust Section," visitors are divided into groups to take their own place in some of the events of World War II. The museum also features the testimonies of Holocaust survivors. A classroom visit to the museum was featured in the 2007 movie, Freedom Writers. The museum was parodied in an episode of South Park called "The Death Camp of Tolerance".
- Santa Monica High School: 601 Pico Blvd.; public high school opened at same location since 1906; alumni include Dean Cain, Ry Cooder, Carson Daly, Robert Downey, Jr., Daryl Dragon Captain & Tennille, John Ehrlichman, Emilio Estevez, Glenn Ford, Rob Lowe, Sean Penn, Charlie Sheen, and Heather Thomas.
- Santa Monica College: first opened in 1929 as Santa Monica Junior College, current enrollment is 32.000 students; the college also has one of the largest international student populations of any community college in the US, with approximately 3.000 from more than 100 countries.
- Rancho Park Golf Course: Located along Pico Boulevard in West Los Angeles, Rancho Park Golf Course was the busiest golf course in the United States with more than 125.000 rounds played. In 2000 Rancho was the only golf course in the United States to have hosted the PGA, LPGA and the Senior PGA. The golf course first opened in 1921 and was built on land that was part of Rancho Rincon de los Bueyes in what was in 1921 the town of Sawtelle, 12 miles 19 km west of Los Angeles.
- Casa del Mar hotel: luxury hotel at base of Pico Boulevard, Club Casa del Mar originally opened in 1926 as a beach club. The building, built in a Renaissance Revival architectural style, became a hotel and recreation center for U.S. service personnel during World War II. After the war, the building underwent different incarnations, becoming, among other things, a drug rehabilitation center and a Pritikin Longevity Center. In 1998, The Edward Thomas Hospitality Corporation acquired the building and converted it into a luxury hotel.
- McCabes Guitar Shop: Located at 3101 Pico Blvd., Santa Monica, McCabes is a musical instrument store that opened in 1958 specializing in acoustic and folk instruments: guitars, banjos, mandolins, dulcimers, fiddles, psaltries, bouzoukis, sitars, ouds, ethnic percussion. Since 1969, McCabes has also been one of the most noted forums for folk concerts.
- RAND Corporation Headquarters: opened in November 2004, the RAND Corporation new headquarters facility was awarded the U.S. Green Building Councils Gold Leadership in Energy and Environmental Design LEED certification for the environmentally responsible design of the headquarters campus, along with the Los Angeles Architectural Award for corporate headquarters design.
- Fashion District: The Fashion District is a design, warehouse, and distribution nexus of the clothing, accessories and fabric industry in Downtown Los Angeles. The district spans 90 blocks and is the hub of the apparel industry on the West Coast of the United States. The area also features Santee Alley, a heavily populated "back alley" shopping path between Maple and Santee Streets.
- Woodlawn Memorial Cemetery, Santa Monica: 1847 14th Street at Pico; celebrities buried at Woodlawn include Glenn Ford, Paul Henreid Victor Laszlo in Casablanca, Charles Bickford three-time Oscar nominee, Irene Ryan Granny on The Beverly Hillbillies, Ted Bessell boyfriend Donald on That Girl
- Los Angeles Convention Center: 720.000 sq ft 67.000 m² convention center in downtown Los Angeles. The LACC hosts annual events such as the Greater Los Angeles Auto Show, Anime Expo, and the Electronic Entertainment Expo. The LACC also gained notoriety for hosting Celebration IV.
- Santa Monica Civic Auditorium: 1855 Main Street at Pico; 3.000 seat auditorium opened in 1958 and designed in the international style by Welton Becket; home of the Academy Awards ceremony 1961–1968.
- St. Thomas the Apostle Church: founded in 1903, St. Thomas the Apostle is one of the oldest parishes in Los Angeles, located at the corner of West Pico Boulevard and Mariposa Avenue. The architecture of the church is from the Spanish renaissance period used in many of the old mission churches.
- Simon Wiesenthal Center: With headquarters at 1399 South Roxbury Drive at Pico, Los Angeles, the Wiesenthal Center was established in 1977 as "an international Jewish human rights organization" dedicated to confronting antisemitism, hate and terrorism, promoting human rights and dignity, standing with Israel, defending the safety of Jews worldwide, and teaching the lessons of the Holocaust for future generations.
- Cheviot Hills Park and Recreation Center: Located at the corner of Motor Avenue and Pico, the Cheviot Hills Park and Recreation Center includes 14 tennis courts, basketball courts, gym, picnic areas, volleyball courts, archery range, auditorium with stage, amphitheater, and sports fields.
3. Education and transportation
- Bishop Conaty-Our Lady of Loretto High School is located on Pico Boulevard.
- Pico Boulevard is served by two major bus companies: Santa Monica Transit line 7 along with the Rapid line 7 and Metro Local line 30 and 330, all of which meet in Mid-City at the old Vineyard Junction at Pico and Rimpau Boulevards, a former rail stop of the Pacific Electric Red Car Lines; Santa Monica lines 7 and Rapid 7 run between Ocean Avenue and Rimpau Boulevard, Metro lines 30 and 330 between Rimpau Boulevard and Downtown LA. In Downtown Los Angeles, Pico Boulevard intersects with the Metro Blue Line and Expo Line light rail, and is served by the station of the same name. The Metro Silver Line bus rapid transit line stops at Figueroa/Pico northbound, and at Flower/Pico southbound. The train station and the silver line stop are directly adjacent to the Staples Center, the Los Angeles Convention Center, the Nokia Theater, and several new housing and entertainment developments in the South Park district.
4. In popular culture
The music video for the 1991 single "Unfinished Sympathy" by band Massive Attack features singer Shara Nelson walking along West Pico Boulevard in an unbroken camera shot.
The artist Fatlip walks along Pico Boulevard in the music video Whats Up Fatlip? and mentions it in the song.
Pico Boulevard is referenced in rock band Weezers song, LA Girlz.
The 1947 song "Pico and Sepulveda" by Felix Figueroa & His Orchestra actually Freddy Martin & His Orchestra was frequently featured on Dr. Dementos syndicated radio show.
In his poem "Hot," Charles Bukowski abandons his mail truck in the intersection of Pico and Western because it stalls and wont start, and he desperately has to get home on time because his girlfriend leaves whenever hes late.
Act five of the This American Life episode 110: Mapping features Jonathan Golds process of eating at every restaurant on Pico Boulevard.
"South of Pico" is a feature film that focuses on events in the neighborhoods referenced in its title.
The rapper Kool Keith mentions Pico Blvd. in the song "Baddest MC" on the album Matthew.
American singer, songwriter and model Lana Del Rey mentions Pico Blvd. in the song "Honeymoon" on her 2015 album of the same name.
A shootout in James Camerons 1984 film The Terminator takes place in Tech Noir, a fictional nightclub on Pico.
The song "Pico Boulevard" was released by Margaret Becker on her album "The Reckoning" Sparrow, 1988.
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