Back

ⓘ Dailybreak is a content website that provides listicles, quizzes, trivia, and other similar articles designed for users to read in quick bursts. The site offers ..




Dailybreak
                                     

ⓘ Dailybreak

Dailybreak is a content website that provides listicles, quizzes, trivia, and other similar articles designed for users to read in quick bursts. The site offers its users points to complete these articles, which can be redeemed for prizes or to purchase raffle tickets for gift cards and similar items.

                                     

1.1. History Origins

Dailybreak began life in 2008 as CampusLIVE, a service developed by University of Massachusetts, Amherst. CampusLIVE was created as a way to connect students to all of their on and off campus resources and as a means to help brands more effectively engage with the difficult-to-reach college student demographic. CampusLIVE created customized homepages for well over 200 college campuses across the US. The company achieved revenue by taking the traditional advertising model and turning it into interactive challenges. "Challenges" were built in the form of online content, games, and quizzes for users to complete. These challenges could then be embedded to a brands website, Facebook page, or other online home. The service enjoyed moderate success, with users reportedly completing an average of upwards of 20 challenges a month.

                                     

1.2. History Rebranding and Dailybreak.com

In 2012, after realizing that its audience had grown beyond the college student, CampusLIVE rebranded as Dailybreak. Dailybreak expanded to serve moms, young professionals, and even high-school students. Later on in that year, the company reported reaching 10 million consumers and having run advertising with brands such as McDonalds, Anheuser-Busch, Dunkin Donuts, and Microsoft. Dailybreak later formed a strategic partnership with Connelly Partners, a Boston-based full-service marketing agency.

                                     
  • Most Mesmerizing Videos on the Internet Are Coming From Shawn Wasabi Dailybreak Retrieved October 6, 2018. Deahl, Dani July 6, 2017 How musician
  • Revsin, Founder and CEO of Dailybreak commented on how the Edwards Wildman HIT Program assisted the growth of Dailybreak formerly known as CampusLIVE

Users also searched:

...
...
...