Back

ⓘ BBC One Oneness idents. The BBC One Oneness idents are a set of on-screen channel identities used on BBC One from 1 January 2017 to present. The idents feature ..




BBC One Oneness idents
                                     

ⓘ BBC One Oneness idents

The BBC One Oneness idents are a set of on-screen channel identities used on BBC One from 1 January 2017 to present. The idents feature groups of people doing activities in everyday life, with the aim of the showing them coming together in these various ways. The logo is now placed at the bottom of the screen instead of the middle.

                                     

1. Launch

Street photographer Martin Parr was commissioned by BBC One to create the idents. The Oneness theme had first been exhibited the previous Christmas for the channels identity, hence giving the impression that those idents ultimately served as a preview to the new look that made its full launch on New Years Day 2017. Around 24 idents are expected to be filmed, which will be gradually introduced one by one over the course of the first year. More idents are expected to be produced throughout 2018.

This is the first set of idents that have been produced with the input of BBC Creative, a new in house creative agency responsible for BBC presentation.

                                     

2. Components of look

Each ident begins with a tagline showing who the people are and what they are doing, and the location of where the ident is filmed. At the bottom of the screen, the word Oneness is drawn up before fading into the BBC One logo. Programme trailers retain the same look and design of the previous Circle era, except the endboards now consist of a plain red background as opposed to a one with a circular design as before. Some of the idents also seem to have been inspired/echo the themes of the past Rhythm and Movement ones from before the Circle Era. End credits promotional material is changed.