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ⓘ Crossmark, Inc., stylized as CROSSMARK, is a sales and marketing services company that operates within the consumer goods industry. The company was established ..




                                     

ⓘ Crossmark

Crossmark, Inc., stylized as CROSSMARK, is a sales and marketing services company that operates within the consumer goods industry. The company was established in 1905 by Willis Johnson and E. Leslie Hunt in Fort Smith, Arkansas as a provision supply point for groups traveling to the Oklahoma Territory. Crossmark contributes research and data to the Food Marketing Institute. The company serves grocery, mass, club, drug, convenience store, and home improvement channels.

                                     

1. History

  • 1943 - President Roosevelt names Willis Johnson Sr. to the national office of price and administration two-year assignment
  • 1953 - Phillips Brokerage Company created in Birmingham, Alabama
  • 1995 - Three companies and alpha one merges
  • 1981 - Willis Johnson Company changes its name to SalesMark
  • 1914 - Company renamed Willis Johnson & Company, operations moved to Little Rock, Arkansas
  • 1960s and 70s - These three companies grew and prospered
  • 1906 - Company founded as Johnson and Hunt Merchandise Brokers in Fort Smith, Arkansas
  • 1944 - W.L. Gordon Company formed in Dallas, Texas
  • 1977 - Willis Johnson Company calls on Sam Walton in 1977

In 1997, Crossmark was one of three companies that collectively controlled 75 percent of the sales and marketing services industry. In 2012, The Dallas Morning News reported that the Plano, Texas-based Crossmark had 34.000 employees and has an estimated annual revenue of $1 billion. In December 2012, a majority of the company was sold to the private equity firm Warburg Pincus. In November 2013, Crossmark acquired the assets of PromoWorks.

                                     

2. Products and services

Crossmarks services include headquarter sales, retail merchandising, in-store data collection, event marketing, retail technology, and retail analytics.

On August 6, 2013, Crossmark agreed to buy Marketing Werks in Chicago. The Marketing Werks deal will contribute to its total annual revenue of nearly $1 billion. Marketing Werks, based in Chicago, provides experiential marketing campaigns for companies in several consumer industries. It will become part of Crossmark Marketing Services, which offers in-store events, experiential marketing, shopper marketing, consumer engagement and field intelligence. Mike Graen has joined CROSSMARK as Vice President/Managing Director for CROSSMARKs Center for Collaboration in Bentonville, Arkansas, which opened in July 2014.

                                     
  • holding globally threatened amphibians. Biodiversity and Conservation CrossMark 26 11 2736 or 2 doi: 10.1007 s10531 - 017 - 1384 - y. ProQuest 1943858410
  • Bert Mark Blaxter, 2017, Caenorhabditis monodelphis sp. n.: defining CrossMark the stem morphology and genomics of the genus Caenorhabditis, BMC Zoology
  • Map of Deelen, the airbase is the area under the red crossmarks
  • boat burial. In the garden they find more soapstone objects, slabs with crossmarks small souterrains, and wall lines, indicating the presence of a Viking
  • repressing FOXO3 and microphthalmia - associated transcription factor. The CrossMark Journal, Vol. 106, No. 6. Liu, Shujing et al. 2012. Loss of microRNA - 205

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